Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords, switching up the designs and copy, and testing everything against key metrics to see how they perform. There’s no such thing as “passive income” when running and managing Google Ads campaigns. Setting up your Google Ads campaign is an important and essential piece of the puzzle, but the work doesn’t stop there.
Whether you have a high or low-performing Google ad, you’ll want to do these things regularly. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game.
Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google.
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